Genuine Merino® is a brand that identifies textiles created from pure Spanish
merino wool, the genuine merino wool, the origin of all the merino in the world.
Genuine Merino® was born from a project that aims to recover the value of
national merino wool through a livestock-industrial alliance and a program of
responsibility and collaboration with the rural world, based on a contemporary
and sustainable approach.

Genuine Merino® is a brand that identifies textiles created from pure Spanish merino wool, the genuine merino wool, the origin of all the merino in the world.

Genuine Merino® was born from a project that aims to recover the value of national merino wool through a livestock-industrial alliance and a program of responsibility and colaboration with the rural world, based on a contemporary and sustainable approach.